In recognition of the valuable work of school public relations professionals, the National School Public Relations Association (NSPRA) celebrates School Communicators Day this year on Friday, May 12. The Bellevue School District is fortunate to have a team of communications and engagement professionals, whose mission is to share factual and timely messages that serve all community members with accessible information through a transparent and dynamic communications process across all BSD media channels.
School communicators tell the story of our district and our students day-in and day-out, serving as a strategic partner to district leadership and amplify the district’s mission, vision and values. Two-way communication with stakeholders over the last several years has been more important than ever and BSD strives to communicate the lived experiences of our learning community through stories that reflect and value one another’s humanity and provides courageous support to affirm and inspire a sense of belonging.
Interim Superintendent Jarvis Named as 2023 Crystal Apple Award Recipient
In addition to earning recognition at this year’s Washington State Public Relations Association annual awards in the categories of newsletters, writing and publications, the Bellevue School District is proud to have been awarded the Crystal Apple Award. Dr. Art Jarvis, Interim Superintendent, was named as this year’s recipient. The Crystal Apple award honors an individual who has given tirelessly of themselves to enhance positive stakeholder perceptions about public schools and/or has empowered school public relations professionals to be their best. This is the first time a Bellevue superintendent has won this honor since its establishment in the 1985-86 school year. Upon receiving his award, Dr. Jarvis expressed gratitude for the work of school communicators.
“Thank you for the work you do [to say] these school districts are wonderful places for kids. That story gets sidetracked in so many ways. And then you do your magic and you try and bring it back to all the goodness — being around the teachers and principals and school boards — and all the people who work in the schools. It is magic that you do.”